WHERE IDEAS GROW
At The Appel Tree, organizations, leaders, and brands
are optimized with outside-the-box approaches
based on sound business fundamentals
ABOUT ME
LINDA APPEL LIPSIUS
Since 2001, I have been building and scaling innovative businesses, cultivating best-in-class leaders, and designing sticky brands and brand stories.
As someone who finds true joy in solving puzzles, fixing what’s broken, and thoughtfully and creatively amplifying efficiency and impact,
my work has straddled continents and sectors.
I look forward to brainstorming how to solve your unique puzzle with you.
CASE STUDIES
Orange Glo International
Explode a market with the support of Walmart
Teatulia Organic Teas
Build an exciting brand in a commodity category
the mama ‘hood
Fill an unmet need
Denver Urban Gardens
Help a beloved, legacy nonprofit rise to new heights
Orange Glo Europe, Managing Director
2001-2006
After growing up in the family business built on years of home shows and county and state fairs, I had the opportunity to go to Europe to launch the brand when Walmart selected Orange Glo as it’s global VPI.
Tasks at hand included establishing a European supply chain, hiring and managing country teams in the UK, Germany and France, developing and running record-breaking direct response and standard advertising and implementing a never-before-seen in-store presence.
Teatulia Organic Teas, Co-Founder and CEO
2006-2020
2Let's launch a high-quality line of regeneratively-grown tea from a part of the world no one in the tea world knows anything about, with a flavor profile no one has ever tasted, in beautiful compostable, minimal waste packaging.
How on earth do you do this and break through in a commodity category?
Establish a bold, premium, confident, and (sometimes) cheeky brand that leapfrogs its competitors on story, packaging, & quality. Demo the hell out of it and thrive across multiple channels: retail, food service, online & bulk.
Cheers!
the mama ‘hood, Co-Founder & CEO
2011-2022
I moved to Denver from Los Angeles, where I'd had my first kiddo. Upon having my second in my home town, I discovered there was very little support of any type for mom and baby. So... I built it!
the mama 'hood supports new families through breastfeeding support, yoga, parenting classes and retail, giving families what they seek - comfort, security and joy.
Denver Urban Gardens, Executive Director
2020-2025
One of Denver’s most beloved organizations was turning 35 and was ready for it’s next evolution.
Building on strong bones, a solid brand, a best-in-class operating model, a team of true-believing experts and a community hungry for what we had to offer, DUG experienced explosive growth. 200% revenue growth was accompanied by refinement of operations, strategy, org design, fundraising strategy and board strength.